Make your brand heard on social media - Sarah Spence
As a business, you must engage with your customers and potential customers in an overstimulated society.
And, despite my love of Gifs, you’re not there to just entertain, you must provide fresh, relevant, and timely content.
But before you open your social media and start tweeting from the rooftops you need to consider your business goals.
- Who is your target audience, and where would they hang out, how would they use social media?
- What are you hoping to achieve through social media marketing?
- Your business sector should inform and drive your social media strategy.
Social media can help you with increasing website traffic, raising brand awareness, improving communication and interaction with your key audience, and building conversions.
So here are four tips on how to get started on making your brand heard…
Create Useful Content
Don’t stick to the same content, the same picture, and same format day in day out. Ask your audience questions, add a poll, link to articles, videos. You’re not boring…your audience isn’t either.
Craft useful content, that people are inclined to share with others in their company, industry connections, and on their social networks. Educational content can be very successful.
Humour has its place also, it is one of the easiest, instinctive ways to trigger emotion.
If you can make someone laugh or cry, you’re tapping into your audiences’ genuine emotions…think John Lewis at Christmas.
If you can create content that illustrates what is important to your audience, you will find success. Practice social listening.
Social listening is the process of tracking conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences. It’s more than watching @mentions and comments pour in via your social profiles, mobile apps or blogs. Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more.
Images Speak Louder than Words But Videos Shout the Loudest…
37% of marketers said visual marketing was the most important form of content for their business, second only to blogging at 38%.
If you don’t have a big file of images for your business yet fret not there are amazing free tools out there that can help you on your way to great visual marketing!
Canva is a great one! It's simple to use and has a stock library of professionally designed layouts for Facebook, Twitter, Instagram and more!
Adobe Spark is another that stands out. You can create impactful social graphics, web stories and animated videos with Spark’s free graphic design app.
But videos are where it's at online videos accounting for more than 82% of all consumer internet traffic by 2022 – you need to be considering your options going forward.
Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more. You should place clear indicators of the intention of the video at the beginning before users have the chance to scroll away.
Finally, be the Celebrity Expert in your Field
Post valuable information that makes you the expert in the industry. For example, if you’re an owner of a gym share information on the fitness industry, new equipment, new trends, exercises, etc etc.
The best clients and customers are those that seek you out because they’ve already heard of you so start planting the seed and watch your social media strategies flourish…
Change and new opportunities are constant. Our people are here to help nurture new ideas, plan for change and make innovation happen. So reach out to RTC today and see how our experienced advisors can help you attain your goals.