With so many people selling online, through eBay, Etsy and other websites, Durham Box was looking to tap into this market and, rather than only mass produce cardboard boxes as they had done for many years, they were looking to also sell a few boxes at a time to sole traders.
Thanks to Urban River’s marketing and branding expertise and Design Network North’s funding through the European Regional Development Fund, The Happy Little Box Co was born to meet these customer needs.
Design Network North members, Urban River, have worked with Durham Box for a number of years and of the back of this they were asked to develop a new identity and ecommerce website in support of this new business venture.
From the outside, cardboard packaging doesn’t appear very interesting, but the business idea and potential market got Urban River thinking about creating a friendly character to invoke a sense of personality. Having created the overall brand, they set about creating a website which not only looks good, but which includes some pretty useful features. It allows prospective customers to log in and upload/discuss drawings for quotes, make payment through a fully secure SagePay integration and of course it is fully responsive, meaning it provides a fully developed mobile experience.
The outcome was a really functional, but a fun site to use which stands away from the competition.