Bespoke website enhances global opportunity for North East clothing manufacturer

Ashington manufacturer is undergoing work on a fully bespoke custom-built website after receiving help from RTC North.


The All-in-One Company became established in 2008 after Kate Dawson, founder, was unable to find suitable sleepsuits for her daughter Lilly. Fast forward just 10 years and the business, based in Ashington now exports all over the world and even has a string of famous clients to their bow.


RTC North helped Kate with customer insight work which has benefitted the ongoing website developed by identifying some customer characteristics and patterns. Kate joined the Innovate2Succeed programme which is delivered by RTC. A fully funded programme through Innovate UK and European Regional Development Fund. Kate explains:


“I wanted a new open source website with a 3D Onesie Configurator, showing textured fabrics and featuring the 4 body shapes for men, women, children and babies. I wanted to be able to enhance the experience for our customers around the world with this innovation so that they could keep creating the onesies they wished for.”

“I tried for a year searching for a web developer who could match the brief to no avail. I then created a panel of advisors to assist in support.”

On the panel were Nick Devitt, RTC North, Steven Parker, Digital Allies, and Norma Foster from Norma Forster Ltd and Carri Nicholson, Vistage Chair.  Kate was then invited onto the Scaleup North East programme.


RTC North is delivering Scaleup North East in partnership with North East Local Enterprise Partnership and is part funded by the European Regional Development Fund. It was through this programme that Kate received funding to help develop the website. Kate continues:

“Having those advisors on board doing the customer persona work really helped. It's nice to know there was that personal touch. That the people around you know what you are going through and keep pushing you forward.Nick Devitt, Innovation Specialist, Innovate2succeed, said:

“One of the most crucial pieces of research we did for Kate was customer profiling. During this process, we uncovered some key pieces of information.

“We found out that there was a recurring theme, that families had ‘onesie time.’ This key insight and the other research conducted allowed Kate to adopt the company’s language, design and indeed campaigns accordingly.”


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