Building An Effective Marketing and Communications Strategy

Date: Wednesday 08th July 2020

Time: 14:00 - 15:30

Location: Online Webinar

Cost: Free

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Scaleup NE is delighted to be working in partnership with Unwritten Creative.

This session is designed to guide marketing managers and business owners through developing a dynamic marketing and communications strategy focused on business objectives.

With the recent coronavirus pandemic rapidly changing the way customers behave and purchase, it’s never been more important to build a strategy centred around their wants and needs and focused on creating meaningful relationships.

In this interactive workshop we will cover tips and techniques to help you build and shape an effective marketing plan and will provide you with the tools and templates to adapt this as you grow.

What the session will cover:

• Understanding your audience (persona marketing)

• Defining your purpose and value proposition

• Aligning your marketing to the evolving customer journey

• Communicating your purpose Although these times are certainly challenging, they’re also a catalyst for hope, creativity and innovation.

There are huge opportunities to diversify, grow, and innovate in order to emerge stronger than before. We’re here to support you on that journey

For companies not already on the Scaleup North East Programme, a 1-2-1 follow up with a Scaleup Partner will be arranged to assess your eligibility criteria - based in Tyne and Wear, Northumberland or County Durham; employing more than 2 people with a turnover of more than £100k pa. New companies may be eligible for a grant to support a percentage of the costs associated with future marketing activity.

RTC North is delivering Scaleup North East in conjunction with the North East Local Enterprise Partnership (LEP) and is part-funded by the European Regional Development Fund (ERDF). The programme is aimed at supporting North East-based businesses that can demonstrate both the hunger and the potential to achieve high levels of growth. Click here for more info.

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Scaleup North East offers a bespoke package of business support and intensive account management to achieve the aspirations set out in the NELEP’s Strategic Economic Plan of ‘increasing the density of scaleup businesses in the North East LEP area by 50% by 2024’.

This unique programme for ambitious and growing SMEs has been designed to help business leaders learn from the best of their peers, increase productivity and performance and invest in transformational activity - resulting in scaleup businesses that grow faster and more sustainably than ever before.

 
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