Starscape Ltd


Exporting all over the world, Starscape Ltd can be found in luxurious hotels, private cinemas and high end bars. From their base in Northumberland, the business supplies Fibre Optic Star Kits for professional or DIY installation, readymade Fibre Optic Star Ceiling panels, cloths and other innovative lightning products.

The Challenge

The main challenge for the team at Starscape ltd occurred when they identified a need to provide more technical information on their website to avoid pro-longed and time-consuming conversations with customers. They quickly realised they needed a concise and easy-to-follow format to be able to explain the technical details in a meaningful way to potential customers.

The Solution

John Dunn, Director of Starscape said: “We all agreed that animations would be great, but the cost of commissioning a video, on what was ultimately a speculative project was putting us off. We heard about RTC from an advisor we worked with at the time.”

John contacted RTC in July in 2017 and after a brief discussion applied for grant funding to commission their first video animation. The grant was approved, which allowed a post-graduate animator from Newcastle College who created a video describing how to install a star ceiling kit into a bedroom ceiling.

The Impact

“The animation was a great success and we have to-date commissioned three more, two of which are live on the website along with the original,” added John.

 The animations are the first stop on the website for potential customers trying to understand the use of and the methods of installation for Starscape ltd. fibre optic systems.

 “In the future, we hope to commission more video animations to cover all aspects of installing fibre optics. Without the help from RTC we probably would not have had the confidence to explore what has now become an important resource for us,” said John.

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Designing Better Business has been developed to help you place design and innovation at the heart of your business.

Whether understanding customer needs, generating new ideas, improving internal processes or ensuring design is adding value to your business proposition, this programme offers a blended service to help you make innovation happen.

Designing Better Business is part funded by European Regional Development Fund, as part of the European Structural and Investment Funds Growth Programme 2014-2020.