Quality Essential Distribution



Since establishment in 1997, Quality Essential Distribution has been supplying and distributing a diverse range of security consumables and equipment to the European Security market. Over the past 18 years, they have continued to offer a range of electrical products across the security industry, although their next product could be their biggest breakthrough yet.

The Challenge

Their latest product is called an EV, or energy vault and is a next-generation uninterruptable power supply – an important feature of any security system, but is also applicable in other areas such as billing and order systems, communication systems, manufacturing processes (particularly control), low power lighting (LED), and many more.

Although proficient in their own sector, primarily supplying CCTV products to installers, they had little knowledge of this wider market. QED also felt that they had many talented individuals, but a lot of the talent wasn’t taken full advantage of as they struggled to find the time to work on the business, being they were too busy working in it.

The Solution

RTC North ran a number of sessions with QED, and throughout the workshops, customer segment and value proposition was a common trend. Exploring and prioritising customer segment, four primary markets were identified. While the team had technical expertise in some areas, their ability to communicate the offering was limited as was their access and use of various channels.

The team at QED went on to fully develop four value propositions targeted at the identified markets and took on a new sales manager to target the new market segment - IT distribution and rapid growth. RTC also helped to identify additional potential partners for.

Matt Phillip, Managing Director of Quality Essential Distribution comments “The fact that the support available to us was fully-funded was a motivation in itself, as we knew there wasn’t much at stake, but the initial meeting with David gives me the confidence that it was the right thing and that he had the expertise to assist us.

"The work that we did was superb and the fact that an external contractor was coming into the building forced us to make time available for him and the work that was needed to complete. It was very revealing when we actually completed the work how useful an exercise it was and has become an integral part of our working life going forward.”

The Impact

QED aim to grow to £10m over the next three years, and with the help of RTC North feel that they are on the right track to achieve this.

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