Airlane Pneumatics Ltd case study


Airlane Pneumatics are pneumatic control and compressed air equipment specialists based in Sunderland. They use leading edge technologies to improve manufacturing output and reduce both cost and environmental legacies. 

The company became clients of RTC a year ago (2017), following referral by a business consultant who has worked with Managing Director Gary Conlin.

The Challenge

Gary said: “At the time we contacted RTC, we felt the business was stuck in a rut.  We needed to bring in fresh ideas and a different perspective on what we do and how we go about it.

The Solution

Our advisors worked with Gary and the team to develop a three-year business plan together with a sales model to provide visibility within the business relating to sales performance.  They also identified and provided a suitable funding support.

In addition, the advisers supported in the development of a Sales Model which will provide visibility within the business relating to sales performance. We are also in the process of growing our team by recruiting a new Business Development Manager.

“The funding received from RTC helped us employ a business consultant, Tony Wright of PWA Unlimited.  He helped us understand exactly what we were able to offer, understand our USP and develop several services to compliment it. 

“The biggest eye opener was that we actually had everything we needed for these services available in-house.  We just needed the guidance to bring it all together to take them to market. 

“We developed a three-day pneumatics training course, a health & safety-based site survey where we document areas to improve health and safety, help reduce costs and improve efficiency.  We also upgraded our project management procedure to give clearer documentation and process control to both ourselves and our customers.


The Impact

“Together with Tony, we undertook a SWOT analysis which highlighted a couple of weaknesses in the business.  We are currently looking to address these by increasing our sales staff and, potentially, our engineering staff. 

“Already there is a more positive atmosphere within the company and sales have already started to increase.

 Needing support to achieve your goals and grow your business? Give us a call today on 0191 516 4400 and we will take it from there.

Social Share:


Designing Better Business has been developed to help you place design and innovation at the heart of your business.

Whether understanding customer needs, generating new ideas, improving internal processes or ensuring design is adding value to your business proposition, this programme offers a blended service to help you make innovation happen.

Designing Better Business is part funded by European Regional Development Fund, as part of the European Structural and Investment Funds Growth Programme 2014-2020.