Doctor Seaweed enjoys sweet taste of success

A North East marine biologist is enjoying the sweet taste of success after working with RTC North.

Doctor Seaweed®’s new Weed & Wonderful® range exhibited at the Natural & Organic Products Europe trade show and won a competition with health food retailer Holland & Barrett to go through to the next stages towards a listing with them. Not only that but loads of products can now be found in Waitrose, Tesco, Ocado and Marks and Spencer’s that contain the seaweed they supply!  Find out more via

As managing director of Seaweed & Co., Dr Craig Rose is determined to make everyone aware of the benefits of seaweed, spreading the word that it is much more than a food trend, with 10,000 different variations and a potential aid to tackle obesity and diabetes.

RTC North is one of Europe's leading technology transfer companies with a trusted reputation for delivering services in innovation, technology transfer and business growth. They provided the support Weed & Wonderful needed to bring its vision to reality. Through the Designing Better Business programme, Craig tapped into just under £10,000 towards a £25k project.

RTC’s Designing Better Business– launched in 2016 – provides support for North East businesses looking to continue to innovate and design better world leading product. It is part funded by European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Craig said:

“Getting branding and product developed is a huge challenge, as you are always concerned about getting it just right! Being able to work with specialist and experienced agencies was a huge help, and we are so happy with the results.  This all would not have been possible without the support from RTC North and access to ERDF funding.

“We are really excited for what is to come following our launch, and hope everyone will be seeing (and buying!) and products very soon..."

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