When Eletta Palmer-Thompson began her business, she was driven by a deep passion for helping people manage stress and emotional wellbeing more effectively. What started as one-to-one coaching sessions and workshops has evolved into a vision for a digital therapeutic app combining science and innovation. With coaching support, she learned how to focus her ideas and turn her mission into a structured business.

The business’s current services help people regulate their emotions to control the way they experience and express emotions which helps them become less reactionary and more intelligently responsive. It provides one-to-one emotional regulation coaching, public speaking, and workshop facilitation. Their goal is to develop a digital therapeutic app and wearable device that integrates a unique trifecta of attachment theory, emotional regulation and chronic pain management. The mission is to eliminate and prevent chronic stress and chronic stress related illnesses through innovative tools.

Eletta sought support by joining the Innovative Entrepreneurs programme to establish structure and stability in the business, access accountability coaching, set clear growth targets and action plans, gain information and guidance on funding opportunities as well as build stronger professional networks.

The main challenge Eletta was facing before engaging in the programme was difficulties in creating structure within the business. With many ideas but no clear direction, she often felt overwhelmed and struggled to translate her visions into practical steps. Additionally, a lack of professional networks made it challenging to find the right support and resources needed to grow the business effectively.

Eletta joined the programme to gain clarity, structure and accountability. Through weekly one-to-one sessions, she was able to prioritise her ideas, set achievable goals, and maintain steady progress.

While she found the peer group sessions challenging to fit into her schedule, she valued the in-person sessions for their sense of community and the opportunity to build meaningful friendships with other participants and entrepreneurs facing many of the same business challenges.

The coaching provided a supportive environment so Eletta could refine her ideas and take consistent action toward her vision.

At the start of the programme Eletta had multiple competing ideas but through focussed coaching, she achieved:

• Clarity on her core business offering, refining it into a subscription-based model
• A strategic plan to develop a book launch as a tool for gaining subscribers

The next phase of her journey is focussed on becoming a published author, either through a traditional publisher or self-publishing. She plans to repurpose her book chapters into content, masterclasses, and mini courses, helping her to build her public speaking profile.

Quote from coach – Ralph D’Attorre

“Elle developed her ideas and found an alternative way to grow the business.”

Quote from client - Eletta Palmer-Thompson

“I felt understood and supported and was able to grow as an entrepreneur and have my ideas evolve and become more sustainable and innovative. I am now able to stay focused and not feel as overwhelmed.”