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Service Network - What's Your Story? with Duncan Yellowlees

Service Network - What's Your Story? with Duncan Yellowlees
Date - Apr 30, 2019
Time - 08:30 - 11:30
Venue - South Durham Enterprise Agency Innovation House, 26 Longfield Road South Church Enterprise Park Bishop Aukland DL14 6XB
Cost - Free

Event hosted and sponsored by South Durham Enterprise Agency

Service Network - What's Your Story? (The importance of creating your business story and building compelling messages to win customers)


We’ve all been there; we’ve felt the pain;

You walk into the room and immediately look for somebody you know so you can stay in your comfort zone, you should be circulating with new people but haven't a clue what to say. Wouldn't it be great if you had your fantastic business story in the bag ready to pull out in those situations?

This session encourages you to consider what your business story is and how you can present it in a way that is compelling to your audience. Join us for a lighthearted session that will challenge you to review your key business messages and how you communicate them to your target audience.


Who should attend?

  • Members of Service Network
  • Stakeholders and intermediary organisations working with South Durham Enterprise Agency in the South of Durham
  • Local businesses (County Durham) that need support with key marketing messages


So what will the event cover?

This event is designed to work with businesses and intermediary support services to raise awareness of the importance of speaking to their customers.

Duncan Yellowlees has expertise in delivering engaging presentations to audiences to support them in developing business stories and key marketing messages.

In his presentation, Duncan will provide hints and tips to support businesses to create powerful stories that speak to their target audiences.

The supporting workshop will help individual businesses and support organisations to develop compelling messages to speak to their customers.


Delegates will also:

  • Learn about the importance of storytelling for businesses
  • How to create stories to build empathy with customers
  • How to develop key messages to support marketing campaigns


What will be the 'take-aways' from this event to implement in the workplace?

  • Key messages developed in the session can be used to implement in marketing campaigns
  • Information on services provided by South Durham Enterprise Agency and Business Durham on funding, premises, 1:1 support and training programmes
  • Knowledge to increase the effectiveness of business development strategies


Why should you give up time to attend this event?

  • Come and hear from a first-class speaker
  • Find out about the services on offer from South Durham Enterprise Agency and its stakeholders in County Durham that support businesses
  • Circulate with like-minded companies/individuals to increase network/lead potential
  • Find out about the benefits of Service Network and working in collaboration with others
  • Network with like-minded individuals and expand your network and profile your business



08:30 Registration, coffee, and networking over breakfast

09:00 Introductions and welcome - Steve Robson, CEO of South Durham Enterprise Agency

09:20 Why storytelling for business is powerful - Duncan Yellowlees, DY Training

10:20 Workshop - Developing compelling messages to support your business story

11:00 Q & A session and event roundup

11:15 Coffee and Networking opportunity

11:30 Event close


Speaker Bio

Duncan has been training communicators in one form or another for over a decade; first in theatre, then science communication and now in the art of presenting. He strongly believes that although all these forms are different, the skills and fundamental basis are the same. The key is connecting to your audience emotionally as well as logically.

He works across the North East to promote speaking as a powerful tool for business and to give staff the skills and confidence to use it effectively. His training draws from the worlds of theatre, psychology, and storytelling to drill down into the key elements of human to human communication.


Testimonials from previous clients of Duncan's state:

“He isn’t just the top 10% he’s in the top 1%!” — Kevin Richardson: Zenos - cloud technology


“I’m a professional speaker. Duncan’s workshop gave me a new perspective on how to share my ideas...Duncan is a really engaging storyteller. ” — Richard Tubb - The IT business growth expert


“It is wonderful to approach speaking in new ways with Duncan and to find that just communicating in slightly different ways can drastically change the amount of anxiety I feel on a stage. I would absolutely recommend working with Duncan if you want to get the most from your presentation and create some energy around your project.” — Robin Hayward: Ph.D. student, Stirling University

Apr 30, 2019

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