Event hosted and sponsored by South Durham Enterprise Agency
Service Network - What's Your Story? (The importance of creating your business story and building compelling messages to win customers)
We’ve all been there; we’ve felt the pain;
You walk into the room and immediately look for somebody you know so you can stay in your comfort zone, you should be circulating with new people but haven't a clue what to say. Wouldn't it be great if you had your fantastic business story in the bag ready to pull out in those situations?
This session encourages you to consider what your business story is and how you can present it in a way that is compelling to your audience. Join us for a lighthearted session that will challenge you to review your key business messages and how you communicate them to your target audience.
Who should attend?
So what will the event cover?
This event is designed to work with businesses and intermediary support services to raise awareness of the importance of speaking to their customers.
Duncan Yellowlees has expertise in delivering engaging presentations to audiences to support them in developing business stories and key marketing messages.
In his presentation, Duncan will provide hints and tips to support businesses to create powerful stories that speak to their target audiences.
The supporting workshop will help individual businesses and support organisations to develop compelling messages to speak to their customers.
Delegates will also:
What will be the 'take-aways' from this event to implement in the workplace?
Why should you give up time to attend this event?
08:30 Registration, coffee, and networking over breakfast
09:00 Introductions and welcome - Steve Robson, CEO of South Durham Enterprise Agency
09:20 Why storytelling for business is powerful - Duncan Yellowlees, DY Training
10:20 Workshop - Developing compelling messages to support your business story
11:00 Q & A session and event roundup
11:15 Coffee and Networking opportunity
11:30 Event close
Duncan has been training communicators in one form or another for over a decade; first in theatre, then science communication and now in the art of presenting. He strongly believes that although all these forms are different, the skills and fundamental basis are the same. The key is connecting to your audience emotionally as well as logically.
He works across the North East to promote speaking as a powerful tool for business and to give staff the skills and confidence to use it effectively. His training draws from the worlds of theatre, psychology, and storytelling to drill down into the key elements of human to human communication.
Testimonials from previous clients of Duncan's state:
“He isn’t just the top 10% he’s in the top 1%!” — Kevin Richardson: Zenos - cloud technology
“I’m a professional speaker. Duncan’s workshop gave me a new perspective on how to share my ideas...Duncan is a really engaging storyteller. ” — Richard Tubb - The IT business growth expert
“It is wonderful to approach speaking in new ways with Duncan and to find that just communicating in slightly different ways can drastically change the amount of anxiety I feel on a stage. I would absolutely recommend working with Duncan if you want to get the most from your presentation and create some energy around your project.” — Robin Hayward: Ph.D. student, Stirling University
Apr 30, 2019