Brands are becoming an increasingly important way to communicate the values of your company and your promise to your customers.
This event will focus on the growing expectations of consumers for authentic and meaningful stories from businesses, and the ways that you can engage more effectively.
Christian Cerisola, W North
Christian is head of W North, the Newcastle-based Northern arm of London- headquartered W Communications. He’s worked in media and communications in the North East for more than 15 years having moved to the region in 2003. W create campaigns for clients across a wide range of sectors – from FMCG, restaurants, and hospitality, through to technology, luxury, fashion, media & entertainment, sport, and business services, and Christian will share some insights about the importance of an effective brand
Michael Pagan, DECIDE
DECIDE are the longest established creative agency in the UK, and have created award-winning campaigns for such global brands as McVities, Boots, Dr. Oetker, and Fortum & Mason. Their team of researchers has developed a deep understanding of the ways that people shop, and Michael will share some of these insights.
STORYTELLING AND ‘STORY-SELLING’
How brands bring meaning to products, services, and businesses
Considerations & practical principles for engaging buyers in the moments that matter most.
Prof. Natalia Yannopoulou, Newcastle University Business School
Natalia's work focusses on consumer behavior and branding, and in particular concepts such as brand trust, brand crises and perceptions of brands within emerging markets, such as China and the Middle East. She will share some of her expertise around the perceptions of brand authenticity in different marketplaces.
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Feb 15, 2019